Rosen Automotive

About

Rosen Automotive Group partnered with BizzyCar to turn recall volume into measurable, incremental gross profit across both service and sales. While recall opportunities were present in their data, manually identifying high-value VINs, prioritizing outreach, and converting customers into appointments required significant time and internal resources.

By implementing BizzyCar’s automated recall management platform, Rosen streamlined recall identification, eliminated manual list scrubbing, and deployed AI-powered outreach to book appointments at scale. The result was a two-pronged strategy that fueled the service BDC with consistent opportunities while reactivating dormant customers.

Over a three-month study across 12,000+ VINs, BizzyCar delivered an 11.27x ROI, generated 5.3% of total Fixed Ops gross profit, and helped drive incremental revenue across both service and variable operations — all without adding staff.